Web Design Latest Trends & Help Articles

Google AdWords, Ad Preview Tool, Pay Per Click Tool, PPC Ad Preview


by on Category: Internet Marketing (12297 Views)


If you're running AdWords campaigns for your Miami Business, you need to be using this tool for the following reasons:

1) Google Recommends That You Use the AdWords Ad Preview Tool!
Google actually recommends that you use the AdWords Ad Preview Tool to check your ad positioning for keywords you are bidding on.

Why?
If you use the normal Google.com page and search for your targeted keywords, you run the risk of artificially increasing your impressions. Since you aren't likely to click on your ads while conducting the search, you're also going to be lowering your clickthrough rate with each search. This can hurt your quality score and your ad positioning. It may cost you more to maintain your current ad positions. So, you really need to be using the Google AdWords Ad Preview Tool instead of Google.com to check your ad performance for certain keywords.

2) You Can Check Your Ads in a Different Geographic Region
If you're in Miami and you're running ads in Los Angeles or New York, there is no easy way to see your ad as a person in Los Angeles or New York would see it. Sure, you'll get to see the average position from the campaign stats, but the AdWords Ad Preview Tool lets you act as if you were a resident of Los Angeles or New York. You'll see the actual sponsored listings. Perhaps even more valuable to your business - you'll also get a good look at who is competing with you for the same keywords.

3) Advertiser Competition Analysis
If you're thinking about entering a specific geographic market with an ad campaign, the AdWords Ad Preview tool will let you know how many advertisers are bidding on your coveted keywords. You can see the total quantity of advertisers, and click on advertiser links to get a better idea of the competition that you'll be up against if you decide to enter this new geographic market.



five starts web design customers reviews

What our (Partners/Customers) are saying

We here at Oshi mat, LLC are extremely grateful to our friends at Web Designer Express! After months of unreliable and faulty service with several past programmers we finally landed in the right hands. Web Designer Express and their fabulous staff designed a beautiful and 100% functional website. Not only is our website remarkable, our shopping cart easy to maneuver, but it allowed us to take full control of any future changes and updates with their own programming. We highly recommend Web Designer Express for all your website needs! Thank you guys!

, Oshimat
Miami, Florida - USA