We would like to start this year's blog with a very common question we've read online:
What can a professional web designer do that I can't?
That is a question many people ask themselves and with all the tools, templates, and websites advertising these services the question is now more present than ever. And the reality is that many people try and put a lot of hours into this process just to give up at the end.
The answer is simple:
The Internet today is the most active and evolving place that has ever existed. Updates are constantly made, new technologies come out daily, new innovators create new things every day and new trends seems to pop up out of nowhere. If you don't have someone who is constantly involved in this 100% of their time, it is nearly impossible to get a headstart with all this information, tendencies, and ideas.
Besides that, you also need to deal with a lot of other seemingly unrelated issues, but that can have a deep impact on your website future. You can make a beautiful website that works really poorly with the search engines so no-one can find you on Google or Bing. Without being able to analyze the code of your website from a web developer point of view you will never know what went wrong.
You can also make a website that looks great on your computer just to find out that it looks terrible in mobiles devices or that it's not mobile-friendly at all and is missing in more than a third of the traffic that any other functional website may have.
After all that you'll also need to know that what looks great to you may not look so good or even 'ok' to your visitors and future customers.
If you really want to tackle your own website you'll need to put a lot of time on learning how to code, languages to use, codes to implement and a lot of marketing coding and application.
At this point you could ask yourself, what will sell better, a professional and colorful brochure or a flyer done by yourself at home?
What to do then?
If you are a person with a lot of time in your hands and really want to learn I'll expect you to do your own site. Get some studies on photoshop, web coding, and online advertising and give it a try. Once you do all this, you'll need to study a bit more, learn a few more things and do it again or make what you had better. Then you may know someone who will ask you to do the same for them and.there you go, more practice on top of practice and eventually you will become a web designer and you can even make a living out of it.
But, if you don't have the time and energy to tackle this problem head on and your focus is in your business instead of making things yourself, then you should leave it to a professional. We will guarantee 100% our designs and we will not stop until you love it 100%. Our reputation is on the line.
What about Wix and Squarespace and Homestead?
Well, while Wix and Squarespace and Homestead are options with pre-made templates that will definitely help you start your adventure, we're sorry to tell you that it is not as simple as they say in their advertisement campaigns and you will not have the same results they said you would have.
And why not? It is obvious that these companies will make it all very easy for any person with very little experience to have their own site, but it ends there. The SEO you can make over those sites is very limited and also you need to know that internally, as you have based your site on a template, there will be literally thousands of other websites looking and behaving exactly as yours, and Google does not like that, they put a lot of weight into creativity and uniqueness and the truth is they won't see that on a website made from a template.
Ok, so what to do next?
It will all depend on what you are planning to create and how much time you'd like to spend on it.
We love to have our clients involved with their projects and we often welcome them in our offices to go thru the websites, changing and adapting things to their likeness without jeopardizing their options and online visibility. If a client asks for something we think it will put their future website in jeopardy we will let then know right away and look for ways to make it happen without compromise their project.
Web Design is like any other job out there, you need to study a lot and you need to be constantly modernizing yourself into every new tendency you can grasp. As I said before, this is the most dynamic land you'll ever see and it is constantly changing and mutating.
We are open for anyone to give us a call and ask as many questions as they may have. You'll soon realize that is lot easier to have someone, who is dedicated 100% to this field, take care of your project for a very affordable price.
With all that said, you still thinking about creating your own website? If yes, please leave us a comment below. If not, give us a call (305.386.9003). We can make you an offer you can't refuse... (I love The Godfather :D)